Elevating the
way the tech industry does DEI

FLOREO LABS WITH THE
2021 TECHNICAL SALES COHORT

Image of Floreo Labs Instructor with Technical Sales Training Cohort

Ushering in a more innovative and socially impactful economy for all with Dream.org

Dream.Tech is a national program, under the Dream.Org umbrella, cultivating future leaders and entrepreneurs from underrepresented backgrounds to lead in the tech industry. In 2019, they were faced with the high stakes challenge of balancing the needs of many key stakeholders, including students, CIOs, Heads of HR, Talent Acquisition managers, etc, in an effort to diversify the tech workforce.

We took a straightforward and intentional approach to identifying the key needs and reverse engineering the outcomes that would drive results for every person involved.

SERVICES PROVIDED

Workforce Development

Curriculum Design
Instructor Training
Classroom Instruction
Business Development Consulting

CREDITS

This workforce initiative was a collaborative effort with the

Dream.Tech team.

HOW WE HELPED

THE UMBRA™ APPROACH

Umbra translates to “the darkest part of a shadow” or the area of a shadow most impacted by some blocking object. The process of designing social change and impact requires awareness of these hard-to-see areas in order to design the most necessary solutions.

Graphic of the Floreo Labs UMBRA™ Approach

1 Connect Key Stakeholders

To kickstart our work together, we helped the Dream’s team

Identify, research, and connect with the key stakeholders involved in the process of creating a more equitable tech sector, including executives from corporate sponsors, students, and Dream.Tech program directors

2 Uncover the Root Problems

Next, we conducted empathy interviews to access the unique needs and desired outcomes of the educational programming we would help create. Along the way

we learned :

The Covid Pandemic made original plans for on location enterprise training impossible
Business model was dependent on proof that a new way of doing workforce development in tech was worth the investment

3 Ideate Provocative Solutions

Using the Provocation method, we ideated innovative solutions and settled on a solution:

Virtual cohorts for enterprise training
An accessible recruitment process that prioritized students’ aptitude to learn

4- Prototype & Test

With our guidance, we worked with Dream.org to

Reverse Engineer High Impact Educational Programming that included curriculum development, classroom instruction, and groundbreaking assessments
Real Time Collaboration to address the changing needs of corporate sponsors and students