way the tech industry does DEI
FLOREO LABS WITH THE
2021 TECHNICAL SALES COHORT
Ushering in a more innovative and socially impactful economy for all with Dream.org
Dream.Tech is a national program, under the Dream.Org umbrella, cultivating future leaders and entrepreneurs from underrepresented backgrounds to lead in the tech industry. In 2019, they were faced with the high stakes challenge of balancing the needs of many key stakeholders, including students, CIOs, Heads of HR, Talent Acquisition managers, etc, in an effort to diversify the tech workforce.
We took a straightforward and intentional approach to identifying the key needs and reverse engineering the outcomes that would drive results for every person involved.
Business Development Consulting
This workforce initiative was a collaborative effort with the
HOW WE HELPED
THE UMBRA™ APPROACH
Umbra translates to “the darkest part of a shadow” or the area of a shadow most impacted by some blocking object. The process of designing social change and impact requires awareness of these hard-to-see areas in order to design the most necessary solutions.
1 Connect Key Stakeholders
To kickstart our work together, we helped the Dream’s team
Identify, research, and connect with the key stakeholders involved in the process of creating a more equitable tech sector, including executives from corporate sponsors, students, and Dream.Tech program directors
2 Uncover the Root Problems
Next, we conducted empathy interviews to access the unique needs and desired outcomes of the educational programming we would help create. Along the way
we learned :
The Covid Pandemic made original plans for on location enterprise training impossible
Business model was dependent on proof that a new way of doing workforce development in tech was worth the investment
3 Ideate Provocative Solutions
Using the Provocation method, we ideated innovative solutions and settled on a solution:
Virtual cohorts for enterprise training
An accessible recruitment process that prioritized students’ aptitude to learn
4- Prototype & Test
With our guidance, we worked with Dream.org to
Reverse Engineer High Impact Educational Programming that included curriculum development, classroom instruction, and groundbreaking assessments
Real Time Collaboration to address the changing needs of corporate sponsors and students
“Floreo’s Approach to assessing talent based on their aptitude to learn has allowed over 100 cohort members to matriculate to job placements at Fortune 500 companies.
These opportunities have changed the trajectory of
National Programming Director
At Fortune 500 companies like Infor, Google, Facebook, Workday, Intuit and more!
10 successful corporate cohorts with job placements
Above Average Job Placement & Retention
Average salary increase of $40K
Powerful Alumni Network
Elevating Industry Hiring Practices
National Model for Educational Pathways to Economic Empowerment in Tech
A WORD FROM THE CORPORATE PARTNER
“The corporate cohorts have made an incredible impact on our business. In partnering together, we are simultaneously addressing three challenges: finding software engineer candidates, diversifying our tech workforce, and expanding equity.
VP of Technology
A WORD FROM THE NATIONAL PROGRAM DIRECTOR
“Floreo was critical in helping us to bring this vision to a reality. While we had some early success, in order to scale, we needed to prove this model of upskilling talent was worth investing in. Guess how we built that proof ... With the Lab!
The programs we hosted in the Twin Cities took off and it was building proof over time that convinced partners this was a viable way to bring in talent. The numbers tell the story. This is the proof that will shift the system.
National Programming Director
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WAYS TO GET INVOLVED
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